Brand Manager

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help.Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products!Job ScopeDefine and lead the overall category strategy, including pricing strategy, portfolio priorities and key growth initiatives.Own the category P&L perspective by identifying business opportunities, risks and corrective actions to support sustainable growth.Manage the end-to-end process of portfolio design and development, from opportunity identification and concept definition to launch preparation and performance evaluation.Collaborate closely with regional and global headquarters to adapt central strategies, toolboxes and innovation pipelines to local market needs.Implement marketing strategy into full 360 commercialisation plans across consumer touchpoints, channels and commercial teams.Lead cooperation with creative, media and other external agencies to develop impactful campaigns, assets and communication platforms.Work with market, consumer and commercial data to generate insights, evaluate performance and recommend improvements across brand, portfolio and activation plans.Coordinate cross-functional stakeholders to ensure consistent brand and category execution in the external environment.Requirements4–5 years of experience in Brand Marketing, ideally within FMCG, consumer goods or another commercially driven environment.Strong experience in setting brand strategy, brand positioning, communication platforms and go-to-market plans.Proven ability to translate marketing strategy into 360 commercial activation, including campaign development, channel execution and performance evaluation.Experience with portfolio management, innovation pipeline development, pricing initiatives and business case preparation.Strong analytical skills, with the ability to work with market, consumer and business data and turn insights into clear recommendations.Project management experience, including coordination of cross-functional teams and external agencies.Creative thinking combined with business acumen, ownership and a proactive approach to continuous improvement.What We Offer13th & 14th salaryExtra days offFlexible working timeSupplementary pension plan (III. pillar)Life & accident insuranceMultiSport CardEmployee Assistance ProgramOpportunities for career development & growthWork for a multinational company - certified Equal Salary & TopEmployerLegal gross salary for this position start from 3500€ / month17331