Digital Marketing Manager

About the Company:FreeRange Concepts was founded in 2011 and includes: The Rustic, Bowl & Barrel, Joe Leo Fine Tex Mex, The General Public and Birdies Icehouse. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry. We believe, if you like to have fun, enjoy working as a team, take ownership of your actions, and have passion for what we do, success will follow.Job Description:Are you someone who thrives on growing digital strategy for a company that's already in growth mode? We're looking for a highly motivated Digital Marketing Manager to lead digital strategy across our five-brand restaurant and entertainment portfolio, with each brand at its own stage of digital growth. You'll shape the approach as much as run it — working across web, paid media, guest data, and analytics to grow new-guest discovery, retention, and lifetime value across the portfolio.Responsibilities:Own website strategy and performance across all five brandsManage web agency relationships for site redesigns, upkeep & SEOOwn Google Business Profile, Search Console, and GA4 across all locationsManage non-Google business listings and directory accuracyOwn online reputation management and review response across platformsOwn the digital reservations experience across brandsManage 3rd-party online ordering presenceGrow 1st-party/direct ordering through incentives and better guest experienceOwn online ordering test-and-learn strategy to identify what drives revenue & profitabilityOwn email marketing and CRM strategy and executionPlan, execute and optimize paid search campaigns across brandsBuild and maintain cross-brand performance reporting, dashboards & scorecardsManage in-store digital signage content across all brandsMaintain and evolve the team's digital maturity roadmapManage relationships with key digital vendors and platform partnersManage marketing admin functions — donations, guest relations inboxes, weekly store communicationsRequirements:Bachelor's degree or equivalent4+ years of experience in digital marketing, ideally in multi-unit restaurant, hospitality, or retailHands-on expertise with GA4 and Google Search Console — fluency, not just familiarityWorking knowledge of on-page and technical SEO fundamentalsExperience managing paid search and/or paid social campaigns with real budget accountabilityStrong project management skillsExperience with email marketing/CRM platformsComfort managing external agencies and platform vendorsExperience with online ordering and/or reservations platforms a plusData-driven decision-making with the judgment to prioritize across brands at different maturity stagesOutstanding written and verbal communication skillsAdvanced knowledge of Microsoft Office / Google WorkspaceTech-savvy and comfortable getting hands-on with new platformsBenefits:Medical, Dental, Vision Benefits401(k) With Employer MatchShort-term & Long-term DisabilityWeekly PayPaid Time OffMany more Team Member PerksFreeRange Concepts is an Equal Opportunity Employer