Director of Brand & Growth Marketing

Company Description Eden: Athlete Videos is a digital media platform delivering global, national, and local news hosted by the digital avatar of founder Justin Haar. The platform combines AI-generated and community-generated video feeds to create a dynamic, interactive viewing experience. Users can download and stream content across iPhone, iPad, Mac, Apple TV, Android devices, and via the website myeden.me. Eden is focused on pushing the boundaries of immersive storytelling, fan engagement, and creator-driven media. The company values innovation, collaboration, and a strong connection between athletes, fans, and creators.Role Description The Director of Brand & Growth Marketing is a full-time, on-site role based in New York, NY. This role is responsible for developing and executing Eden’s brand vision, positioning, and messaging across all channels to drive awareness and engagement. Day-to-day responsibilities include leading brand campaigns, overseeing integrated marketing initiatives, and managing performance-focused growth strategies across digital, social, and partner platforms. The Director will analyze market data and audience insights, collaborate closely with product, content, and creative teams, and ensure consistent brand expression in every touchpoint. This role also includes setting KPIs, managing marketing budgets, mentoring team members, and reporting on the impact of brand and growth initiatives to senior leadership.Qualifications Brand-focused expertise, including Brand Marketing, Brand Strategy, and Brand Management skills.Ability to conduct and apply Market Research to inform positioning, audience segmentation, and campaign optimization.Experience in Integrated Marketing, coordinating cross-channel campaigns across digital, social, email, partnerships, and events.Proven track record in growth marketing, performance marketing, and data-driven decision-making.Strong leadership abilities, including team management, cross-functional collaboration, and stakeholder communication.Excellent written and verbal communication skills, with the ability to craft clear and compelling narratives.Experience in media, sports, entertainment, or technology sectors is beneficial.Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience is a plus.