Director of Brand Marketing

The Director, Brand Marketing (Clinical Nutrition) is a pivotal role in the company and is responsible for developing, scaling, and leading the brand and marketing strategy for the Clinical Nutrition portfolio. This role owns brand equity, product marketing, integrated campaigns, media, and social & influencer programs that drive awareness, consideration, and demand across consumer and healthcare professional audiences.This leader serves as the architect of our brand storytelling and go-to-market capability in the U.S., shaping consumer engagement, launching new products, and building the creative and media foundation needed for sustained growth. The Director partners closely with Sales, Medical Affairs, Regulatory, Legal, Finance, Ecommerce, and external agencies to ensure compelling, compliant brand experiences within a regulated healthcare environment. The position requires an entrepreneurial mindset, strong cross functional leadership, and a proven track record of building brands and scaling marketing campaigns.*This position does not offer visa sponsorship either now or in the future.Salary Range: $180,000-210,000Position is eligible to participate in an annual bonus plan with a target of 16% of the base salary.Position is eligible to participate in our medium-term incentive plan.Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities.Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.Job ResponsibilitiesBrand Strategy & LeadershipDevelop and execute the U.S. Clinical Nutrition brand marketing strategy, aligned to business goals and long-term portfolio priorities.Own brand health metrics, including awareness, consideration, equity, and share of voice.Define annual marketing plans, campaign calendars, brand investment roadmaps, and budget allocation.Establish KPIs for brand and campaign performance and regularly present results to executive management.Product Marketing & Portfolio ActivationLead product marketing across the Clinical Nutrition portfolio, including new product launches and go-to-market planning.Define brand and product positioning, messaging, and value proposition developmentCoordinate cross functional input for smooth integration between brand campaigns, sales enablement, and trade activation.Media, Creative & Campaign ManagementLead the development and execution of integrated marketing campaigns across traditional, digital, and emerging channels.Oversee creative development with agency partners to deliver breakthrough, on-brand work.Manage paid media planning and buying strategies to maximize reach, frequency, and ROI.Ensure all brand content meets medical, legal, and regulatory standards for medical nutrition.Social & Influencer MarketingBuild and lead the social media strategy across owned and earned channels.Develop influencer and HCP advocacy programs, including identification, contracting, content development, and performance measurement.Partner with Ecommerce to ensure brand-to-buy continuity across digital touchpoints.Oversee social and influencer campaign performance dashboards.Consumer & Market InsightsBuild and manage a brand marketing and insights team.Commission and interpret market research, consumer insights, and competitive intelligence to inform strategy.Utilize brand tracking studies, syndicated data, and qualitative research to generate insights and inform decisions.Cross-functional LeadershipAct as the primary brand stakeholder with Sales, Medical Affairs, and Trade Marketing to ensure aligned commercial execution.Align closely with Regulatory, Legal, Medical Affairs, and Quality to ensure compliant promotional materials and claims.Partner with Ecommerce to ensure consistent brand experience from awareness through purchase.Attend local, national, and global meetings as needed.Job Requirements:Bachelor’s degree required. Master’s degree preferred (e.g., MBA, Digital Commerce, Marketing, or related field).10+ years related experience, with 7+ years leading brand strategy for high-growth Consumer Health, Dietary Supplements and/or Wellness brandsDemonstrated success building and scaling consumer or healthcare brands with strong Ecommerce (Amazon & DTC focus)Hands-on expertise leading integrated marketing campaigns across traditional and digital media channels.Strong track leading social, influencer and UGC campaigns to drive brand awareness, engagement and purchase intent.