Director of Brand Marketing

Director of Brand – DTC Apparel & Active LifestyleA fast-growing apparel and active lifestyle brand is hiring a Director of Brand to lead the next chapter of its consumer evolution.The business has built strong momentum through product quality, authenticity, and a loyal customer base. The opportunity now is to take that foundation and build a more differentiated, recognised, and culturally relevant brand -one that creates deeper consumer connection, strengthens community, and drives long-term growth.This is a build role for a brand leader who thrives in high-growth environments and wants the opportunity to define what a brand stands for, how it shows up in the market, and how it builds meaningful relationships with consumers at scale.You will own the strategy, storytelling, creative direction, and brand ecosystem required to evolve a successful challenger brand into a category-defining consumer business.What you’ll ownDefine and evolve the brand strategy, positioning, consumer promise, and long-termvisionBuild the roadmap for brand growth across campaigns, content, community, partnerships, launches, and consumer experiencesCreate a scalable creative engine - developing the teams, processes, and partnerships required to increase quality, consistency, and speedDevelop brand storytelling that creates emotional connection and gives consumers a reason to identify with the brand beyond the productBuild a consumer insights capability that translates audience understanding into meaningful brand opportunitiesDevelop community, ambassador, influencer, and partnership strategies that strengthen loyalty and advocacyPartner closely with growth, ecommerce, product, and merchandising teams to connect brand building with commercial outcomesEstablish the frameworks and measurement needed to understand brand health and impactExperience8–15+ years of experience in brand leadership within consumer, DTC, apparel, fitness, wellness, lifestyle, or adjacent categoriesProven experience building and scaling brands in high-growth environmentsExperience taking a brand from founder-led or early-stage marketing into a more structured, scalable brand functionStrong understanding of modern consumer behaviour, culture, community, and brand buildingAbility to balance creative ambition with commercial judgementExperience building teams, processes, and operating rhythmsComfortable operating with ownership, ambiguity, and paceIdeal profileDirector / VP Brand leader from a high-growth consumer businessBrand builder who has helped take a company through a meaningful growth phaseConsumer-first marketer who understands how brands create loyalty, advocacy, and cultural relevanceStrategic thinker who can also execute and buildEntrepreneurial mindset - someone energised by creating structure and shaping the future direction of a brand