Director of Growth Marketing DTC

Warmies is hiring a Director of Growth Marketing to lead blended growth across paid and non-paid channels, with a focus on scaling the business while improving efficiency, LTV, and overall customer economics. Must reside in California or Illinois.This role is designed for a data-driven growth leader who understands how channels work together, values experimentation, and can prioritize initiatives that drive meaningful, incremental impact. You’ll help build a durable growth engine by balancing speed, testing, and disciplined spend allocation in a business with strong seasonality and gifting dynamics.What you will own: Blended growth strategy across paid media (Meta, TikTok, Paid Search) and non-paid channels (organic social, influencer seeding, affiliate) — accountable for blended CAC, MER, new customer revenue, and contribution to LTV.Budget allocation and scaling decisions informed by marginal efficiency, incrementality, and performance signals.Paid media & creative performance — paid social strategy, creative testing frameworks, and close partnership with Creative on testing velocity and learnings.Experimentation — define the roadmap across paid media, offers, and paid landing pages; partner with E-commerce on landing-page conversion; prioritize with a clear impact/confidence/effort rubric.Performance reporting — translate data into executive-ready insight and confident spend decisions, operating effectively when data is directional rather than perfect.Cross-functional leadership — align growth with inventory, messaging, and CX across E-commerce, Creative, Ops, and Leadership; plan around seasonality and gifting peaks.Team leadership — lead and develop the in-house growth team and agency partners; set priorities and operating rhythms; build a culture of ownership and accountability.What We’re Looking For5 + years of experience driving blended growth for a DTC or consumer brand at or beyond $50M in revenueStrong paid social background paired with a testing and experimentation mindsetUnderstanding of incrementality and blended performance measurementExperience partnering with E-commerce and Creative on landing-page and on-site optimizationExposure to or ownership of organic social, influencer, and affiliate programsComfort navigating ambiguity and prioritizing for impactA clear communicator who connects performance data to business decisionsWhy This Role MattersGrowth decisions at Warmies influence revenue, efficiency, creative direction, and inventory planning. This role plays a central part in helping the business scale thoughtfully through strong collaboration and disciplined execution.Comp and Benefits:The base salary range for this role is $165,000 - $185,000 per year, plus performance bonus. Final compensation will be determined by the candidate’s experience, skill set, and location (California vs. Illinois).Warmies is an Equal Opportunity Employer.