Lifecycle Marketing Manager

Lifecycle Marketing ManagerABOUT PUPPYSPOTPuppySpot is the leading puppy adoption service in AmericaWe combine our passion for puppies with a commitment to excellent service and delivering unconditional love in an empathetic, thoughtful, and expert way. Our team works closely with a national network of carefully vetted breeders to ensure that our customers can find their perfect puppy, and that the puppy arrives at their door ready to love and be loved.Our culture is fun and focused on constantly improving our ability to serve and support each other, our customers, our breeder partners, and of course, our puppies. While we share a passion, we also embrace differences. In hiring we are an equal opportunity employer that considers all qualified applicants equally, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Finally, we don’t take our leadership position for granted. We are committed to being the best in the business, at being the perfect puppy people.Location: Fully Remote (U.S.-Based)Compensation: 100k - 125kWho We ArePuppySpot is the nation’s leading puppy placement service. We connect responsible breeders with loving families across the country—ensuring every puppy finds a safe, happy home. With thousands of 5-star reviews, industry-leading health guarantees, and a passionate team that cares deeply about what we do, we’ve redefined what responsible puppy placement lookslike.This is a business built on trust, care, and execution—and none of it happens without world-class sales professionals leading the way.About the RoleWe're looking for a data-driven, customer-obsessed Lifecycle Marketing Manager to build and scale our customer lifecycle marketing strategy. In this role, you'll own programs that increase customer conversion, engagement, retention, and lifetime value across the entire customer journey—from lead nurture through post-purchase advocacy. You'll primarily leverage email and SMS marketing, but we're looking for someone who thinks beyond channels. If there's a better way to reach customers and drive results, we want you to find it.This is an opportunity to build and optimize lifecycle programs from the ground up, working cross-functionally with Marketing, Product, Sales, Customer Experience, and Analytics to create personalized customer experiences that drive measurable business growth.What You'll DoOwn the lifecycle marketing strategy across the entire customer journey—from lead acquisition through customer retention and advocacy.Design, build, and optimize email and SMS campaigns that increase conversion, engagement, and customer lifetime value.Develop automated customer journeys, segmentation strategies, and personalized messaging based on customer behavior and data.Launch and optimize post-purchase communications, upsell campaigns, loyalty initiatives, and referral programs.Partner with Digital Marketing, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences.Continuously improve performance through A/B testing, incrementality testing, and data-driven experimentation.Analyze campaign performance and customer behavior to identify new growth opportunities and communicate actionable insights.Champion a test-and-learn culture by constantly experimenting with new ideas, channels, and strategies.What Success Looks LikeYou'll be successful by driving measurable improvements in:Lead-to-customer conversionEmail and SMS engagementCustomer retention and repeat purchase behaviorCustomer lifetime value (LTV)Incremental revenue generated through lifecycle marketing initiativesWhy You'll Love This RoleOwn and build a best-in-class lifecycle marketing program with significant autonomy and visibility.Make a measurable impact on customer acquisition, retention, and customer lifetime value.Experiment, innovate, and bring new ideas to life in a data-driven, test-and-learn environment.Partner cross-functionally with Marketing, Product, Sales, Customer Experience, and Analytics to shape the customer journey.Join a high-performing, collaborative team that values ownership, curiosity, feedback, and continuous improvement.Why You'll Love It HereCompetitive base salaryFully remote (U.S.-based)Medical, dental, vision, and pet insurance401(k) with company matchGenerous PTO, paid holidays, and Flexible Spending Account (FSA)Friends & Family discount on PuppySpot puppiesThe opportunity to help families find their perfect puppy while driving meaningful business growthA collaborative, mission-driven culture where your ideas have a real impactAnd yes...you get to work with people who love puppies as much as you do. 🐶