Marketing Automation Manager

Who we areDigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com Job summaryWe are looking for a Marketing Automation Manager to join our Marketing Operations team. This role will lead the transition of our marketing automation platform from Oracle Eloqua to Adobe Marketo and will be responsible for the ongoing management, optimization, and governance of Marketo following implementation.This position requires a balance of strategic thinking and hands-on execution. You will design scalable frameworks that support demand generation and revenue growth, while also ensuring campaigns and programs are executed with precision. You will collaborate cross-functionally with Marketing, Revenue Operations, and Engineering to ensure our systems and processes are aligned and effective. What you will doLead Marketing Automation TransformationOwn and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migrationIdentify opportunities to simplify, standardize, and improve existing processes during the transitionEstablish scalable frameworks for campaign execution, reporting, and governance within MarketoDrive Strategy and ExecutionDevelop and operationalize marketing automation strategies that support pipeline and revenue goalsDesign and maintain lead lifecycle models, lead scoring frameworks, and segmentation strategiesBuild and enforce consistent campaign hierarchies to enable accurate reporting and visibilityDefine and support attribution models that measure marketing’s impact across the buyer journeyOwn Platform OperationsManage day-to-day execution in Marketo, including campaign builds, QA, launches, and performance monitoringEnsure data quality, compliance, and system integrity across marketing systemsCreate and maintain documentation, processes, and best practices for marketing automationReporting & InsightsDevelop and maintain dashboards and reporting frameworks that provide visibility into campaign performance, funnel health, and pipeline impactPartner with Marketing and Revenue Operations to deliver actionable insights and support data-driven decision makingCollaborate Across TeamsPartner with Marketing, Sales, Revenue Operations, and Engineering to align systems and processesTranslate business requirements into scalable marketing automation solutionsSupport integrations across the martech stack without requiring direct engineering work What you will have5+ years of experience in marketing automation or marketing operationsStrong expertise in Adobe Marketo, including program design, lifecycle processing, and reportingExperience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)Deep knowledge of:Lead scoring (behavioral and demographic)Campaign hierarchy designAttribution models and reportingSegmentation and lifecycle managementAbility to operate effectively at both the strategic and execution levelExperience working cross-functionally with technical and non-technical teamsStrong analytical, organizational, and communication skills Nice to haveExperience with Qualified, ZoomInfo, and Zoom EventsFamiliarity with CRM platforms such as Salesforce and marketing data architectureExperience in B2B enterprise or high-growth environments Why you will love working hereYou will play a key role in modernizing and scaling DigiCert’s marketing automation capabilitiesYou will partner across the organization to drive measurable business impactYou will help build systems that enable secure, trusted digital experiences at a global scale Benefits Competitive compensation and comprehensive health, dental, and vision coverage Retirement savings programs with company matching (401(k) or RRSP) Generous paid time off, including holidays, and vacation Paid parental leave and family support benefits Life and disability coverage Flexible spending and health savings options (where applicable) Health and wellness support, including gym reimbursement and wellness programs Employee Assistance Program with 24/7confidential support for employees and families Education assistance and professional development opportunities Access to LinkedIn Learning and continuous learning resources Employee referral bonus program and additional company perks and discounts Business travel insurance and global employee support programs DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply. Compensation Transparency: The annualized base salary range for this position is outlined below. Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives. This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process. For more information regarding our comprehensive benefits, see the benefits section. Base Salary: $100,000 USD - $140,000 USD