Marketing Campaign Manager

Marketing Campaign ManagerLifecycle + Marketing Automation | RemoteOur client is seeking someone who is a hands-on Marketing Campaign Manager to build, launch, QA, and optimize lifecycle and demand generation campaigns across multiple channels.This is a true builder/operator role — ideal for someone who enjoys being “fingers on keys,” working in Salesforce Marketing Cloud, and helping a growing marketing team launch smarter campaigns while systems and processes continue to mature.This is not a strategy-only, project-management-only, or email-only role. The right candidate has personally built complex campaigns/journeys, can explain the technical logic behind them, and is comfortable owning execution in Salesforce Marketing Cloud with imperfect data and limited support.What you’ll doBuild and execute lifecycle campaigns across awareness, nurture, conversion, onboarding, retention, and win-backCreate automated journeys, segmentation logic, suppressions, personalization, and campaign workflows in Salesforce Marketing CloudPartner with Sales, RevOps, IT, Analytics/BI, Brand, Customer Service, and external vendorsSupport lead flow, pipeline influence, customer retention, and account-based marketing effortsQA campaigns carefully before launch, including data checks, audience validation, and personalization testingHelp reduce dependency on IT by owning day-to-day campaign execution and operational disciplineManage multiple workstreams across channels including email, LinkedIn/ABM, paid media, direct mail, landing pages, and customer communicationsWhat we’re looking for6+ years of hands-on marketing campaign execution or marketing automation experienceStrong Salesforce Marketing Cloud experience is a must have, especially Journey Builder, Automation Studio, Email Studio, segmentation, and data extensionsComfort working with imperfect data, manual list processes, basic SQL/reporting, and campaign QAExperience with lifecycle marketing, B2B lead nurture, pipeline influence, retention, or win-back campaignsAbility to operate independently without relying on an agency or large support team to executeCollaborative, low-ego, team-oriented styleComfortable with ambiguity, change, and building structure while moving quicklyExperience with Google paid ads and analytics.Nice to haveABM experience with LinkedIn, Demandbase, 6sense, or similar platformsLead scoring, routing, or RevOps partnership experienceDirect mail, SMS, in-app/push, or omni-channel campaign experienceBasic HTML/CSS for email troubleshootingLocation: Remote / flexible within the U.S.Role type: Individual contributorReports to: Marketing Communications / Customer Experience leadershipThis is a strong fit for someone who wants to own execution, improve campaign operations, and directly impact lead flow, pipeline, and customer engagement.