Marketing Manager

Marketing ManagerInsurance Location: Hybrid – Princeton Junction, NJ OR New York City, NYDepartment: MarketingCompensation: Competitive Base Salary ($95,000-150,000) + Performance Bonus + Comprehensive BenefitsPosition OverviewAn innovative organization operating across commercial and nonprofit platforms is seeking a strategic Marketing Manager to lead the development and execution of an integrated marketing strategy across multiple brands, products, and target audiences. This is a highly visible leadership role responsible for building brand awareness, driving demand generation, supporting business development initiatives, and aligning marketing efforts with organizational growth objectives.The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, entrepreneurial environment and has a proven track record of translating complex products and services into compelling market positioning.Key ResponsibilitiesDevelop and execute an integrated marketing strategy across multiple brands and business units.Create messaging architecture and go-to-market plans for a diverse portfolio of products and services.Lead brand positioning, storytelling, and market differentiation initiatives.Manage the marketing budget, external agencies, freelancers, and future marketing hires.Oversee social media strategy and execution across multiple brands and digital channels.Direct remote and offshore marketing support teams to ensure consistent execution.Partner with executive leadership to align marketing initiatives with sales, business development, and organizational growth objectives.Develop and execute public relations, thought leadership, podcast, speaking engagement, and industry visibility strategies.Ensure effective utilization of Salesforce (or comparable CRM) to measure marketing performance and connect marketing initiatives to pipeline growth.Build demand generation campaigns supporting customer acquisition, program enrollment, and revenue growth.Establish and report on marketing KPIs related to lead generation, pipeline contribution, customer engagement, and brand awareness.Qualifications5+ years of B2B marketing experience with demonstrated success leading strategic marketing initiatives.Experience developing marketing strategies across multiple brands, audiences, or business units.Background in insurance, construction, financial services, professional services, or other complex B2B industries is strongly preferred.Proven ability to translate technical or specialized offerings into clear, compelling market positioning.Experience managing marketing budgets, agencies, vendors, and performance reporting.Strong knowledge of Salesforce or comparable CRM platforms.Experience leading remote or offshore marketing support teams.Background building executive thought leadership platforms, including podcasts, speaking engagements, PR, and content marketing, is a plus.Comfortable working within a lean, entrepreneurial, founder-led organization.Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.