Marketing Manager

OverviewWe're partnering with an innovative organization to hire a Lifecycle Marketing Manager to lead end-to-end customer lifecycle campaigns. This role is ideal for someone who enjoys developing marketing strategies that improve customer onboarding, engagement, adoption, retention, and long-term customer value.The ideal candidate is a strategic thinker who is equally comfortable using data to inform decisions, collaborating across multiple teams, and managing several marketing initiatives at once. This is a hands-on individual contributor role for someone who can quickly learn new processes and confidently drive campaigns from strategy through performance analysis.ResponsibilitiesDevelop and execute end-to-end lifecycle marketing strategies across the customer journey.Own campaign strategy from planning through launch and post-campaign analysis.Define customer audiences, messaging strategies, channel recommendations, and campaign objectives.Partner with cross-functional teams to develop marketing strategies that support business goals.Collaborate with analytics partners to define testing strategies, evaluate campaign performance, and identify optimization opportunities.Partner with creative teams to develop consistent messaging across customer touchpoints.Work closely with Marketing Operations to ensure campaigns are implemented according to strategy and approved creative direction.Analyze campaign engagement and performance metrics, translating results into actionable insights and recommendations.Present campaign strategies, results, and learnings to cross-functional stakeholders.Manage multiple marketing initiatives simultaneously while balancing both large strategic campaigns and smaller tactical projects.Identify risks, remove blockers, and keep projects moving toward successful execution.Required QualificationsExperience developing and executing end-to-end lifecycle marketing campaigns.Strong background creating customer engagement strategies across multiple stages of the customer lifecycle.Experience building campaign strategies across channels such as email, push notifications, and in-product messaging.Strong analytical skills with the ability to interpret campaign performance data and communicate key insights.Experience partnering with analytics, creative, and operations teams throughout campaign execution.Excellent communication and presentation skills with the ability to influence stakeholders.Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.Ability to work independently with minimal direction after onboarding.Proficiency with Google Workspace, including Google Slides and Google Sheets.Preferred QualificationsExperience with lifecycle marketing within a subscription, SaaS, technology, financial services, or other customer-centric environment.Familiarity with marketing automation platforms such as Marketo, Braze, Adobe Experience Platform, or similar tools.Experience working in either an in-house marketing organization or an agency environment.Familiarity with AI tools that improve productivity and workflow efficiency.What We're Looking ForWe're looking for a senior-level lifecycle marketer who can think strategically, move quickly, and collaborate effectively across multiple teams. The ideal candidate understands how to create thoughtful customer journeys, develop data-informed marketing strategies, and communicate campaign performance in a way that drives continuous improvement.