Marketing Manager

Back to jobsMarketing ManagerSan Carlos, CaliforniaAbout XP HealthAt XP Health, we're on a mission to revolutionize vision care through cutting-edge technology, including augmented reality, while ensuring a delightful and seamless user experience. We aim to make high-quality eye care accessible to everyone. Today, we are honored to serve over 3,000 clients, including several Fortune 500 logos and notable Silicon Valley companies. With passionate founders and a team that boasts deep expertise in the field, XP Health has driven efficient, best-in-class growth to date, and is hungry for more.We invite you to become part of our dynamic and diverse team, where unique perspectives meet unparalleled growth opportunities. With over $50M in funding raised, including our Series B round in early 2024, we’re positioned for exciting new challenges and impactful contributions to the healthcare landscape.The OpportunityXP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle—from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands-on marketer who enjoys turning strategy into execution and thrives in a fast-paced, collaborative environment.You’ll play a critical role in bringing XP Health’s story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high-impact campaigns. If you’re energized by experimentation, data-driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact.Core ResponsibilitiesOwn and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channelsLead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendorsCode and QA templatesSchedule email and SMS sendsTroubleshoot delivery or performance issuesSupport client reportingEnsure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experienceAnalyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retentionPartner with Sales to align marketing efforts with revenue goals and support pipeline growthPlan and execute events, product launches, and promotional initiatives that increase awareness and drive adoptionBuild and maintain strong relationships with external clients, partners, agencies, and vendorsRepresent the Marketing function in client meetings, clearly communicating strategy, performance, and next stepsRequirements3+ years of experience in Marketing, Business, Communications, or a related fieldStrong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environmentA solid understanding of digital marketing channels and tools, especially email and lifecycle marketingHands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)Proficiency with design tools such as Figma or Adobe Creative SuiteComfort working cross-functionally and communicating clearly with both technical and non-technical partnersA proactive, ownership-driven mindset—someone who sees opportunities and takes initiativeBonus Skills (Nice to Have)Visual design or light coding experienceProduct marketing experience, including personas, user journeys, or messaging frameworksExperience leveraging AI tools or automation to improve marketing efficiency and experimentationWhy Join XP Health?Shape the future of vision health with an ownership mindset in a mission-driven startupWork alongside a team that values innovation, creativity, and bold executionBe the face of change for providers transforming the member experienceCompetitive compensation, benefits, and growth opportunities in a scaling companyWe aren’t looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.Note: This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross-functional work.CA Pay Range$120,000 - $135,000 USDCompensation & BenefitsWe offer a competitive compensation package that includes salary, equity options, paid time off, bonuses, a 401K plan, and comprehensive benefits. We believe in taking care of our team members so they can focus on their work and personal development.XP Health’s Company ValuesMembers First: We put our members at the heart of everything we do, driving every decision with their needs in mind.Drive Impact: We are achievement-oriented, have an ownership mindset, transcend expectations, and focus on delivering excellence. We measure success by the impact we create.Innovate Boldly: We tap into our individual talents to challenge the status quo and pioneer courageous new ideas.Grow Together: We embrace curiosity, challenges, and continuous improvement while supporting each other’s growth. Mistakes are welcome; we learn, adapt, and move forward together.Lead with Kindness: We strive for excellence while remaining humble, empathetic, inclusive, and grounded.Diversity & Inclusion CommitmentAt XP Health, we are committed to fostering a diverse and inclusive workplace that reflects the communities we serve. We believe that a variety of perspectives and experiences contribute to innovation and success. We welcome applicants from all backgrounds, including racial and ethnic minorities, individuals with disabilities, veterans, and members of the LGBTQ+ community.Our goal is to create an environment where everyone feels valued, respected, and empowered to contribute their unique talents. We encourage all individuals who are passionate about our mission to make vision care more affordable, accessible, and convenient to apply, and join us in building a more inclusive future together.Come join our fast-growing team to disrupt and recreate a better vision care experience from the ground up!By clicking "Submit Application," you acknowledge that you have read and agree to the XP Health Job Applicant Privacy Policy and Notice at Collection.Create a Job AlertInterested in building your career at XP Health? Get future opportunities sent straight to your email.Create alertApply for this jobindicates a required fieldFirst Name*Last Name*Email*PhoneCountry*Phone*244 results foundNo results foundAfghanistan+93Åland Islands+358Albania+355Algeria+213American Samoa+1Andorra+376Angola+244Anguilla+1Antigua & Barbuda+1Argentina+54Armenia+374Aruba+297Ascension Island+247Australia+61Austria+43Azerbaijan+994Bahamas+1Bahrain+973Bangladesh+880Barbados+1Belarus+375Belgium+32Belize+501Benin+229Bermuda+1Bhutan+975Bolivia+591Bosnia & Herzegovina+387Botswana+267Brazil+55British Indian Ocean Territory+246British Virgin Islands+1Brunei+673Bulgaria+359Burkina Faso+226Burundi+257Cambodia+855Cameroon+237Canada+1Cape Verde+238Caribbean Netherlands+599Cayman Islands+1Central African Republic+236Chad+235Chile+56China+86Christmas Island+61Cocos (Keeling) Islands+61Colombia+57Comoros+269Congo - Brazzaville+242Congo - Kinshasa+243Cook Islands+682Costa Rica+506Côte d’Ivoire+225Croatia+385Cuba+53Curaçao+599Cyprus+357Czechia+420Denmark+45Djibouti+253Dominica+1Dominican Republic+1Ecuador+593Egypt+20El Salvador+503Equatorial Guinea+240Eritrea+291Estonia+372Eswatini+268Ethiopia+251Falkland Islands+500Faroe Islands+298Fiji+679Finland+358France+33French Guiana+594French Polynesia+689Gabon+241Gambia+220Georgia+995Germany+49Ghana+233Gibraltar+350Greece+30Greenland+299Grenada+1Guadeloupe+590Guam+1Guatemala+502Guernsey+44Guinea+224Guinea-Bissau+245Guyana+592Haiti+509Honduras+504Hong Kong SAR China+852Hungary+36Iceland+354India+91Indonesia+62Iran+98Iraq+964Ireland+353Isle of Man+44Israel+972Italy+39Jamaica+1Japan+81Jersey+44Jordan+962Kazakhstan+7Kenya+254Kiribati+686Kosovo+383Kuwait+965Kyrgyzstan+996Laos+856Latvia+371Lebanon+961Lesotho+266Liberia+231Libya+218Liechtenstein+423Lithuania+370Luxembourg+352Macao SAR China+853Madagascar+261Malawi+265Malaysia+60Maldives+960Mali+223Malta+356Marshall Islands+692Martinique+596Mauritania+222Mauritius+230Mayotte+262Mexico+52Micronesia+691Moldova+373Monaco+377Mongolia+976Montenegro+382Montserrat+1Morocco+212Mozambique+258Myanmar (Burma)+95Namibia+264Nauru+674Nepal+977Netherlands+31New Caledonia+687New Zealand+64Nicaragua+505Niger+227Nigeria+234Niue+683Norfolk Island+672North Korea+850North Macedonia+389Northern Mariana Islands+1Norway+47Oman+968Pakistan+92Palau+680Palestinian Territories+970Panama+507Papua New Guinea+675Paraguay+595Peru+51Philippines+63Poland+48Portugal+351Puerto Rico+1Qatar+974Réunion+262Romania+40Russia+7Rwanda+250Samoa+685San Marino+378São Tomé & Príncipe+239Saudi Arabia+966Senegal+221Serbia+381Seychelles+248Sierra Leone+232Singapore+65Sint Maarten+1Slovakia+421Slovenia+386Solomon Islands+677Somalia+252South Africa+27South Korea+82South Sudan+211Spain+34Sri Lanka+94St. Barthélemy+590St. Helena+290St. Kitts & Nevis+1St. Lucia+1St. Martin+590St. Pierre & Miquelon+508St. Vincent & Grenadines+1Sudan+249Suriname+597Svalbard & Jan Mayen+47Sweden+46Switzerland+41Syria+963Taiwan+886Tajikistan+992Tanzania+255Thailand+66Timor-Leste+670Togo+228Tokelau+690Tonga+676Trinidad & Tobago+1Tunisia+216Turkey+90Turkmenistan+993Turks & Caicos Islands+1Tuvalu+688U.S. Virgin Islands+1Uganda+256Ukraine+380United Arab Emirates+971United Kingdom+44United States+1Uruguay+598Uzbekistan+998Vanuatu+678Vatican City+39Venezuela+58Vietnam+84Wallis & Futuna+681Western Sahara+212Yemen+967Zambia+260Zimbabwe+263Resume/CV*AttachEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfCover LetterAttachEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn Profile*WebsiteCurrent Location*Please include city & stateWhile XP Health supports flexibility across roles, this position is expected to be hybrid and preferred onsite in San Carlos, CA, with an expectation of being in the office at least two days per week to support collaboration and cross-functional work. These expectations may evolve over time. Please confirm that you have read and understand this requirement and are able to meet it.*Select...Will you now or in the future require XP Health to sponsor an immigration or work authorization case in order to employ you (e.g., H-1B or other employment-based sponsorship)?*Select...Have you worked hands-on with email or lifecycle marketing?*Select...Briefly describe a marketing campaign or program you personally owned end-to-end (for example, email, lifecycle, or multi-channel). What was your role, and what impact did it have?*Why do you want to work at XP Health?*Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. 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This survey should take about 5 minutes to complete.Core ResponsibilitiesOwn and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channelsLead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendorsCode and QA templatesSchedule email and SMS sendsTroubleshoot delivery or performance issuesSupport client reportingEnsure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experienceAnalyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retentionPartner with Sales to align marketing efforts with revenue goals and support pipeline growthPlan and execute events, product launches, and promotional initiatives that increase awareness and drive adoptionBuild and maintain strong relationships with external clients, partners, agencies, and vendorsRepresent the Marketing function in client meetings, clearly communicating strategy, performance, and next stepsRequirements3+ years of experience in Marketing, Business, Communications, or a related fieldStrong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environmentA solid understanding of digital marketing channels and tools, especially email and lifecycle marketingHands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)Proficiency with design tools such as Figma or Adobe Creative SuiteComfort working cross-functionally and communicating clearly with both technical and non-technical partnersA proactive, ownership-driven mindset—someone who sees opportunities and takes initiativeBonus Skills (Nice to Have)Visual design or light coding experienceProduct marketing experience, including personas, user journeys, or messaging frameworksExperience leveraging AI tools or automation to improve marketing efficiency and experimentationWhy Join XP Health?Shape the future of vision health with an ownership mindset in a mission-driven startupWork alongside a team that values innovation, creativity, and bold executionBe the face of change for providers transforming the member experienceCompetitive compensation, benefits, and growth opportunities in a scaling companyWe aren’t looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.Note: This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross-functional work.CA Pay Range$120,000 - $135,000 USDXP Health’s Company ValuesMembers First: We put our members at the heart of everything we do, driving every decision with their needs in mind.Drive Impact: We are achievement-oriented, have an ownership mindset, transcend expectations, and focus on delivering excellence. We measure success by the impact we create.Innovate Boldly: We tap into our individual talents to challenge the status quo and pioneer courageous new ideas.Grow Together: We embrace curiosity, challenges, and continuous improvement while supporting each other’s growth. Mistakes are welcome; we learn, adapt, and move forward together.Lead with Kindness: We strive for excellence while remaining humble, empathetic, inclusive, and grounded.Diversity & Inclusion CommitmentAt XP Health, we are committed to fostering a diverse and inclusive workplace that reflects the communities we serve. We believe that a variety of perspectives and experiences contribute to innovation and success. We welcome applicants from all backgrounds, including racial and ethnic minorities, individuals with disabilities, veterans, and members of the LGBTQ+ community.Our goal is to create an environment where everyone feels valued, respected, and empowered to contribute their unique talents. We encourage all individuals who are passionate about our mission to make vision care more affordable, accessible, and convenient to apply, and join us in building a more inclusive future together.Come join our fast-growing team to disrupt and recreate a better vision care experience from the ground up!By clicking "Submit Application," you acknowledge that you have read and agree to the XP Health Job Applicant Privacy Policy and Notice at Collection.By clicking "Submit Application," you acknowledge that you have read and agree to the XP Health Job Applicant Privacy Policy and Notice at Collection.244 results foundNo results foundAfghanistan+93Åland Islands+358Albania+355Algeria+213American Samoa+1Andorra+376Angola+244Anguilla+1Antigua & Barbuda+1Argentina+54Armenia+374Aruba+297Ascension Island+247Australia+61Austria+43Azerbaijan+994Bahamas+1Bahrain+973Bangladesh+880Barbados+1Belarus+375Belgium+32Belize+501Benin+229Bermuda+1Bhutan+975Bolivia+591Bosnia & Herzegovina+387Botswana+267Brazil+55British Indian Ocean Territory+246British Virgin Islands+1Brunei+673Bulgaria+359Burkina Faso+226Burundi+257Cambodia+855Cameroon+237Canada+1Cape Verde+238Caribbean Netherlands+599Cayman Islands+1Central African Republic+236Chad+235Chile+56China+86Christmas Island+61Cocos (Keeling) Islands+61Colombia+57Comoros+269Congo - Brazzaville+242Congo - Kinshasa+243Cook Islands+682Costa Rica+506Côte d’Ivoire+225Croatia+385Cuba+53Curaçao+599Cyprus+357Czechia+420Denmark+45Djibouti+253Dominica+1Dominican Republic+1Ecuador+593Egypt+20El Salvador+503Equatorial Guinea+240Eritrea+291Estonia+372Eswatini+268Ethiopia+251Falkland Islands+500Faroe Islands+298Fiji+679Finland+358France+33French Guiana+594French Polynesia+689Gabon+241Gambia+220Georgia+995Germany+49Ghana+233Gibraltar+350Greece+30Greenland+299Grenada+1Guadeloupe+590Guam+1Guatemala+502Guernsey+44Guinea+224Guinea-Bissau+245Guyana+592Haiti+509Honduras+504Hong Kong SAR China+852Hungary+36Iceland+354India+91Indonesia+62Iran+98Iraq+964Ireland+353Isle of Man+44Israel+972Italy+39Jamaica+1Japan+81Jersey+44Jordan+962Kazakhstan+7Kenya+254Kiribati+686Kosovo+383Kuwait+965Kyrgyzstan+996Laos+856Latvia+371Lebanon+961Lesotho+266Liberia+231Libya+218Liechtenstein+423Lithuania+370Luxembourg+352Macao SAR China+853Madagascar+261Malawi+265Malaysia+60Maldives+960Mali+223Malta+356Marshall Islands+692Martinique+596Mauritania+222Mauritius+230Mayotte+262Mexico+52Micronesia+691Moldova+373Monaco+377Mongolia+976Montenegro+382Montserrat+1Morocco+212Mozambique+258Myanmar (Burma)+95Namibia+264Nauru+674Nepal+977Netherlands+31New Caledonia+687New Zealand+64Nicaragua+505Niger+227Nigeria+234Niue+683Norfolk Island+672North Korea+850North Macedonia+389Northern Mariana Islands+1Norway+47Oman+968Pakistan+92Palau+680Palestinian Territories+970Panama+507Papua New Guinea+675Paraguay+595Peru+51Philippines+63Poland+48Portugal+351Puerto Rico+1Qatar+974Réunion+262Romania+40Russia+7Rwanda+250Samoa+685San Marino+378São Tomé & Príncipe+239Saudi Arabia+966Senegal+221Serbia+381Seychelles+248Sierra Leone+232Singapore+65Sint Maarten+1Slovakia+421Slovenia+386Solomon Islands+677Somalia+252South Africa+27South Korea+82South Sudan+211Spain+34Sri Lanka+94St. Barthélemy+590St. Helena+290St. Kitts & Nevis+1St. Lucia+1St. Martin+590St. Pierre & Miquelon+508St. Vincent & Grenadines+1Sudan+249Suriname+597Svalbard & Jan Mayen+47Sweden+46Switzerland+41Syria+963Taiwan+886Tajikistan+992Tanzania+255Thailand+66Timor-Leste+670Togo+228Tokelau+690Tonga+676Trinidad & Tobago+1Tunisia+216Turkey+90Turkmenistan+993Turks & Caicos Islands+1Tuvalu+688U.S. Virgin Islands+1Uganda+256Ukraine+380United Arab Emirates+971United Kingdom+44United States+1Uruguay+598Uzbekistan+998Vanuatu+678Vatican City+39Venezuela+58Vietnam+84Wallis & Futuna+681Western Sahara+212Yemen+967Zambia+260Zimbabwe+263Please include city & state