Marketing Manager Cycling & Outdoor Industry - MVC Iberia

Location: Barcelona Moda Centre (Barcellona area, Spain) Contract: Full-time Experience: Prior experience in cycling or sports apparel required; minimum 3–5 years of experience in a similar role or equivalent marketing positionBrands: Sportful, Karpos, CastelliEducation: University degree suitable for the position (Marketing, Communication, or similar)Role OverviewWe are looking for a Marketing Manager with experience in the cycling and outdoor sector, a strong passion for active cycling, and an in-depth understanding of the market, brands, and industry dynamics. The ideal candidate lives near Barcellona and will be based at our new MVC Iberia Showroom located in the Barcelona Moda Centre.The role includes managing marketing activities for the Iberian market, coordinating with HQ, and overseeing digital platforms, content, and communication campaigns.Key ResponsibilitiesMarketing strategy - Execute and implement the annual marketing plan for the Iberian cycling market for MVC Group brands. Digital platforms management - Manage Shopify, WordPress, Meta Business Suite, LinkedIn, and other digital channels.Content participation - Contribute to and participate in the development of brand-consistent content, including photos, videos, copy, and campaigns.CRM operations - Use CRM tools such as HubSpot and/or Salesforce for campaigns, segmentation, and reporting. Brand partnerships - Support projects with ambassadors, teams, events, and specialty retailers.Product communication - Coordinate with HQ on collection launches, POP materials, newsletters, and presentations.Market analysis - Monitor competitors, trends, opportunities, and performance KPIs.Cross-functional alignment - Collaborate with Sales, Retail, HQ, and external agencies.Required Skills & QualificationsCycling experience - Active cyclist with real knowledge of the sector and its communities.Professional Experience -Minimum 3–5 years of experience in a similar role or equivalent marketing positionSpanish - Written and spoken, native level.English - Written and spoken, professional level.Italian - Preferred.Shopify & WordPress - Content management, updates, basic e-commerce.Social media platforms - Meta, Instagram, LinkedIn; campaign and insight management.CRM - Basic knowledge of HubSpot and/or Salesforce.Microsoft Office - Excellent command (Excel, Keynote, Word).Adobe Suite - Intermediate skills.Project management - ability to handle multiple projects simultaneously.Team player - collaborative mindset, autonomy, and proactivity.Preferred ProfileResidence near Barcellona or willingness to relocate.Office presence – Must be in the office 5 days per week and ensure full coverage and daily support in the showroom.Experience with cycling, outdoor, or sport performance brands.Dynamic attitude, results-oriented, and focused on brand growth.What We OfferModern and international environment at the Barcelona Moda Centre.Growth opportunities within the cycling industry.Direct involvement in digital projects, events, ambassadors, and retail.Young, dynamic, and passionate team.Salary -Gross annual compensation €26,000 – €34,000_________________________________________________________________________________________________________Location: Barcelona Moda Centre (zona de Barcelona, España)Contract: Full-time Experience: Se requiere experiencia previa en ciclismo o ropa deportivaBrands : Sportful, Karpos, CastelliEducación: Titulación universitaria adecuada para el puesto (Marketing, Comunicación o similar).Role OverviewWe are looking for a Marketing Manager with experience in the cycling and outdoor sector, a strong passion for active cycling, and an in-depth understanding of the market, brands, and industry dynamics. The ideal candidate lives near Barcellona and will be based at our new MVC Iberia Showroom located in the Barcelona Moda Centre.The role includes managing marketing activities for the Iberian market, coordinating with HQ, and overseeing digital platforms, content, and communication campaigns.Key ResponsibilitiesMarketing strategy – Ejecutar e implementar el plan de marketing anual para el mercado ibérico de ciclismo para las marcas del MVC Group. Digital platforms management – Gestionar Shopify, WordPress, Meta Business Suite, LinkedIn y otros canales digitales.Content participation – Contribuir y participar en el desarrollo de contenido coherente con la marca, incluyendo fotos, vídeos, textos y campañas.CRM operations – Utilizar herramientas CRM como HubSpot y/o Salesforce para campañas, segmentación y reporting. Brand partnerships – Apoyar proyectos con embajadores, equipos, eventos y tiendas especializadas.Product communication – Coordinar con HQ los lanzamientos de colecciones, materiales POP, newsletters y presentaciones.Market analysis – Monitorizar competidores, tendencias, oportunidades y KPIs de rendimiento.Cross-functional alignment – Colaborar con Sales, Retail, HQ y agencias externas.Required Skills & QualificationsCycling experience – Ciclista activo con conocimiento real del sector y sus comunidades.Experiencia profesional – Mínimo 3–5 años de experiencia en un puesto similar o equivalente en marketing.Spanish – Nivel nativo, escrito y hablado.English – Nivel profesional, escrito y hablado.Italian – Preferible.Shopify & WordPress – Gestión de contenidos, actualizaciones, nociones básicas de e‑commerce.Social media platforms – Meta, Instagram, LinkedIn; gestión de campañas e insights.CRM – Conocimientos básicos de HubSpot y/o Salesforce.Microsoft Office – Excelente dominio (Excel, Keynote, Word).Adobe Suite – Competencias intermedias.Project management – Capacidad para gestionar múltiples proyectos simultáneamente.Team player – Mentalidad colaborativa, autonomía y proactividad.Preferred ProfileResidencia cerca de Barcelona o disponibilidad para trasladarse.Presencia en oficina – Debe estar en la oficina 5 días por semana y garantizar la cobertura completa y el apoyo diario en el showroom. Experiencia con marcas de ciclismo, outdoor o sport performance.Actitud dinámica, orientada a resultados y enfocada en el crecimiento de la marca.What We OfferEntorno moderno e internacional en el Barcelona Moda Centre.Oportunidades de crecimiento dentro del sector del ciclismo.Participación directa en proyectos digitales, eventos, embajadores y retail.Equipo joven, dinámico y apasionado.Salario bruto entre 26.000 - 34.000 €