Retail Brand Manager

Brand Manager – Physical RetailGalway | Nationwide travel requiredWe are recruiting a Brand Manager for one of Ireland’s largest independent furniture retailers.Based at its Galway head office, this is a hands-on commercial marketing role focused on increasing footfall, customer engagement and sales across a growing nationwide showroom network.The successful person will connect the wider brand strategy with what happens in individual stores.You will work closely with Store Managers, Visual Merchandising, Buying and E-Commerce to create campaigns that respond to local markets while maintaining a consistent national brand.The rolePlan and deliver campaigns that drive showroom footfall and salesDevelop local marketing activity for individual stores, regional events and new store openingsManage budgets across print, outdoor advertising, regional media and locally targeted digital campaignsWork with Store Managers to understand customer behaviour, local opportunities and competitor activityCoordinate campaigns with product launches, seasonal ranges, stock availability and showroom displaysEnsure online and in-store campaigns provide a consistent customer experienceUse CRM, sales and footfall data to measure campaign performanceExplore technology that could improve the in-store experience, including digital signage, QR codes and room-planning toolsMonitor developments in retail marketing, home interiors and customer experienceWhat we are looking forAt least three years’ experience in brand, retail or trade marketingExperience delivering campaigns that contributed to physical store visits or salesStrong commercial awareness and an understanding of marketing ROIExperience managing campaigns across a mix of offline and digital channelsThe ability to work effectively with store teams and multiple internal departmentsA practical approach, with the confidence to turn ideas into activity across a busy store networkStrong communication, organisation and stakeholder-management skillsA full driving licence and access to your own car, as travel to stores is requiredExperience within retail, consumer goods, interiors, homeware or another multi-site consumer business would be particularly relevant.This is an opportunity to take ownership of physical retail marketing within a successful Irish business that is growing its store network, workforce and internal capabilities.Please apply with your CV or contact Maura O’Hea for a confidential discussion.