Social Media Manager

Position PurposeThe Social Media Manager is responsible for growing The Wealthy Practitioner's digital presence by creating engaging content, building community, and increasing brand awareness across all social platforms.This role owns the execution of our social media strategy, ensuring every piece of content supports our brand, attracts our ideal audience, and contributes to business growth.Success Looks LikeWithin this role, success means:Our audience continues to grow across every priority platform.Engagement consistently increases.Social media reinforces TWP as the trusted authority for private practice owners.Content aligns with campaigns, launches, and business priorities.Social media contributes measurable traffic and qualified leads.Key ResponsibilitiesContent Strategy & PlanningExecute the social media strategy established by the Marketing Manager.Maintain the content calendar across all social platforms.Identify content opportunities that align with company objectives.Recommend platform-specific strategies and content ideas.Content CreationWrite engaging captions and social copy.Create and edit short-form video content.Repurpose long-form content into platform-specific assets.Collaborate with the creative team to produce high-quality content.Community EngagementMonitor comments, direct messages, and community conversations.Foster authentic engagement with followers.Surface customer insights and frequently asked questions to internal teams.Performance & OptimizationTrack key performance metrics.Identify trends and opportunities.Recommend improvements based on platform performance.Stay current on emerging social media trends, features, and algorithm changes.Key Performance Indicators (KPIs)The Social Media Manager will be evaluated on:Audience GrowthNet follower growth across priority platformsEngagementEngagement rateSharesSavesCommentsContent PerformanceReachImpressionsVideo completion ratesClick-through ratesBusiness ImpactWebsite traffic from social mediaQualified leads generated through social channelsCampaign support effectivenessOperational ExcellenceContent published on scheduleCalendar accuracyBrand consistencyQualificationsRequired3+ years managing social media for a consumer brand, coaching company, or online education business.Strong writing skills.Experience with Instagram, Facebook, LinkedIn, TikTok, and YouTube.Experience editing short-form video.Strong understanding of platform analytics.Highly organized with excellent attention to detail.PreferredExperience supporting a founder-led personal brand.Experience launching digital products or online programs.Familiarity with AI tools for content creation, editing, and workflow automation.Photography and basic graphic design skills.Core CompetenciesExcellent communicatorCreative storytellerHighly organizedDetail-orientedAdaptableCollaborativeData-drivenGrowth mindsetFirst 90 Days30 DaysLearn TWP's brand voice and customer.Audit existing social channels.Take ownership of the content calendar.60 DaysImprove posting consistency.Increase audience engagement.Recommend process improvements.90 DaysDemonstrate measurable audience growth.Improve key engagement metrics.Establish repeatable workflows for content planning and publishing.