TikTok Shop & Brand Manager

TikTok Shop & Brand ManagerUnited States | Fully Remote (HQ is in Boston) - Eastern hours expectedYOU MUST BE BASED IN THE USA$90K–$100K base salaryPermanent roleWe’re supporting a rapidly growing premium consumer brand looking for a hands-on TikTok Shop Manager to take ownership of one of its most promising e-commerce channels.The TikTok Shop currently generates approximately $200K–$250K per month, with a target of reaching $8M in annual revenue.THE ROLETikTok Shop is still a relatively new channel for the business and is currently supported by an external agency. This person will bring greater operational and commercial ownership in-house, taking responsibility for shop performance, affiliate growth and the overall P&L.The affiliate programme is already mature, with established processes, commission structures and an active Discord community. Affiliates currently generate approximately 80% of TikTok Shop sales.WHAT YOU'LL BE DOING• Own the day-to-day operation and growth of the TikTok Shop• Manage and scale the channel P&L• Analyse performance, revenue, conversion and profitability• Identify how to position and merchandise products effectively on TikTok• Manage and engage the existing affiliate and creator community• Build strong relationships with creators and support their content performance• Work closely with the external TikTok Shop agency while taking direct ownership internally• Stay ahead of US TikTok trends, consumer behaviour and platform developments• Help a premium brand succeed without relying on heavy discounting or cheap product positioningYOUR PROFILE• 2–3+ years of relevant e-commerce, TikTok Shop or digital marketing experience• Direct, hands-on experience managing or scaling a TikTok Shop• Experience within a consumer brand, smaller business or specialist agency• Strong understanding of affiliates, creators and community management• Comfortable working with commercial metrics, P&Ls and performance data• Able to speak confidently with creators and become a genuine advocate for the brand• Strong understanding of TikTok culture and trends in the US market• Operational and hands-on, rather than someone who has only managed external agenciesInfluencer marketing experience would be a strong advantage, although the wider team can provide support in this area.