Marketing Manager Jobs
TikTok Shop & Brand Manager
Structured role signals
Observed scope: Revenue accountability
Preferred: Influencer Marketing
High-confidence structured signals from the employer's original listing; ambiguous classifications are omitted.
TikTok Shop & Brand ManagerUnited States | Fully Remote (HQ is in Boston) - Eastern hours expectedYOU MUST BE BASED IN THE USA$90K–$100K base salaryPermanent roleWe’re supporting a rapidly growing premium consumer brand looking for a hands-on TikTok Shop Manager to take ownership of one of its most promising e-commerce channels.The TikTok Shop currently generates approximately $200K–$250K per month, with a target of reaching $8M in annual revenue.THE ROLETikTok Shop is still a relatively new channel for the business and is currently supported by an external agency. This person will bring greater operational and commercial ownership in-house, taking responsibility for shop performance, affiliate growth and the overall P&L.The affiliate programme is already mature, with established processes, commission structures and an active Discord community. Affiliates currently generate approximately 80% of TikTok Shop sales.WHAT YOU'LL BE DOING
- Own the day-to-day operation and growth of the TikTok Shop
- Manage and scale the channel P&L
- Analyse performance, revenue, conversion and profitability
- Identify how to position and merchandise products effectively on TikTok
- Manage and engage the existing affiliate and creator community
- Build strong relationships with creators and support their content performance
- Work closely with the external TikTok Shop agency while taking direct ownership internally
- Stay ahead of US TikTok trends, consumer behaviour and platform developments
- Help a premium brand succeed without relying on heavy discounting or cheap product positioningYOUR PROFILE
- 2–3+ years of relevant e-commerce, TikTok Shop or digital marketing experience
- Direct, hands-on experience managing or scaling a TikTok Shop
- Experience within a consumer brand, smaller business or specialist agency
- Strong understanding of affiliates, creators and community management
- Comfortable working with commercial metrics, P&Ls and performance data
- Able to speak confidently with creators and become a genuine advocate for the brand
- Strong understanding of TikTok culture and trends in the US market
- Operational and hands-on, rather than someone who has only managed external agenciesInfluencer marketing experience would be a strong advantage, although the wider team can provide support in this area.