Marketing Manager Jobs
UK marketing labour market · live evidence
How is AI changing UK marketing jobs and pay?
Which marketing jobs ask for AI skills, and do they offer better pay? We compare UK job adverts for similar roles, using salary figures employers actually publish.
What the historical backfill adds
118 UK adverts remain in our database: 59 currently open and 59 closed. Across all countries, we have retained 4783 adverts (3727 open and 1056 closed).
Across these retained UK adverts, 0 of 0 jobs with a clear classification explicitly require AI skills (unavailable). This includes closed roles and should not be mistaken for today's hiring figures below.
The completed Jev backfill classified adverts already in the database; it did not collect more UK employers or recreate earlier wording lost before we began keeping versions.
UK job adverts we've collected, by quarter
These figures include adverts that have closed. Each job appears in the quarter when we first collected it, not necessarily when it was published. Small quarters are shown for transparency, not as evidence of a market trend.
| First seen | UK jobs collected | AI requirement checked | AI required | Employers |
|---|---|---|---|---|
| 2026 Q2 | 49 | 0 | 0 of 0 (small sample) | 34 |
| 2026 Q3 | 36 | 0 | 0 of 0 (small sample) | 28 |
| 2026 Q4 | 33 | 0 | 0 of 0 (small sample) | 22 |
This tracks our collection, not the whole UK job market. Companies may have changed adverts before we saved their wording, and our sources have changed over time. Differences between these quarters do not prove that AI requirements increased.
AI requirements in open UK jobs
A job can mention AI without asking applicants to know how to use it. We check whether the job actually requires AI skills. If the advert is unclear, we leave it out of that comparison.
| Measure | UK-listed roles | Entire tracked market (includes UK) |
|---|---|---|
| Mentions AI / automation | 23 of 59 (39.0%) | 968 of 3727 (26.0%) |
| Requires AI capability | 0 of 0 confidently classified (unavailable) | 0 of 0 confidently classified (unavailable) |
How much AI knowledge do employers ask for?
| Expected AI capability | UK jobs |
|---|---|
| No AI skills needed | 0 |
| Uses tools such as ChatGPT | 0 |
| Runs AI-powered tasks | 0 |
| Builds AI workflows | 0 |
| Manages AI agents | 0 |
| Leads AI work across a business | 0 |
Employers mention shares or stock options in 11 of 59 UK jobs (18.6%). Among jobs that require AI, 0 of 0 mention shares (unavailable). We only count adverts that use phrases such as "stock options" or "equity compensation", not general mentions of equality. This is still not proof that shares were awarded.
Does AI pay more?
Do employers offer more money when they ask for AI skills? We compare similar UK marketing jobs at the same level. We only use annual pay figures published in pounds.
We can compare salaries for 0 UK adverts. 0 groups have enough similar jobs to show a result.
Not enough data yet. We need at least five similar jobs from three employers in each group before we can make a fair comparison.
We take the middle of each advertised salary range, then find the typical figure for the group. These are advertised figures, not take-home pay or proof that AI skills caused any difference. Jobs without published salaries are excluded.
Are responsibilities broader?
Are employers asking AI-skilled marketers to do more kinds of work? We count ten tasks that appear in adverts, including managing people, budgets, sales targets, reporting and systems. We compare jobs with similar titles and levels.
We checked 0 UK job adverts with enough detail. 0 groups have enough similar jobs to compare.
Not enough data yet. We need at least five similar jobs from three employers in each group before we can make a fair comparison.
This counts tasks named in adverts. It does not measure how many hours people work, stress, or whether AI made their workload increase. We need results collected over time to test that.
Who gets the time AI saves?
Some employers may expect staff to do more work as AI tools improve. Other employers may give staff more room to save time, train colleagues or build new skills. Workers who own part of a business may share more directly in its gains. These are questions we want to test, not facts proved by job adverts.
Audit of today's sample
This readout shows what we actually collected today. It is an observed sample of employer career pages, not a census of UK marketing jobs.
| Measure | Value |
|---|---|
| Active UK jobs | 59 |
| Distinct UK employers | 44 |
| Adverts with a published salary | 10 |
| … plausible annual GBP band | 8 |
| Confidently classified for AI requirements | 0 |
| … explicitly AI-required | 0 |
| Top-5 employer share | 27.1% |
| Jobs by recruitment-system source | Adverts |
|---|---|
| recruitee | 26 |
| greenhouse | 15 |
| personio | 6 |
| ashby | 4 |
| bamboohr | 4 |
| workday | 2 |
| 1 | |
| ycombinator | 1 |
| Top employers in sample (largest first) | Adverts |
|---|---|
| EssenceMediacom | 5 |
| Aptitudesoftware1 | 3 |
| Monzo | 3 |
| Tgs | 3 |
| Bitrise | 2 |
| Manual | 2 |
| Stripe | 2 |
| Tfpfertilitygroup | 2 |
| Wannabeatonytoo | 2 |
| 10xteam | 1 |
Verified example adverts
A few current adverts from the sample, with a short exact quote from the advert text and a link to the original posting. These illustrate the data; they are not cherry-picked to prove any thesis.
- Senior Performance Marketing Manager — Auto Trader, Manchester. Advertised band £50,000–£67,500. (checker: not yet classified)
Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans…
Original advert ↗ - Marketing Effectiveness Manager (Marketing Science) — EssenceMediacom, London, United Kingdom. No annual salary published. (checker: not yet classified)
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale…
Original advert ↗ - Enterprise Field Marketing Manager — Stripe, London. No annual salary published. (checker: not yet classified)
Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention…
Original advert ↗ - Marketing Operations Manager, EMEA Events — Stripe, London. No annual salary published. (checker: not yet classified)
Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting…
Original advert ↗ - Product Marketing Lead — Monzo, Cardiff, London or Remote (UK). No annual salary published. (checker: not yet classified)
MonzOS is the intelligence layer of Monzo: an AI-powered operating system that helps customers find the right product, insight or action at the right moment…
Original advert ↗ - Account Director, SEO — EssenceMediacom, London, United Kingdom. No annual salary published. (checker: not yet classified)
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale…
Original advert ↗
How we checked
We include jobs clearly based in the UK. A job advertised worldwide does not count as a UK job. We read descriptions with the marketing-job-v4 version of our AI checker. We only count an AI requirement when the checker is confident. For pay comparisons, we compare jobs of the same type and seniority. Each side needs at least five adverts from three employers.
We count ten named job responsibilities, but only when enough details are available. Pay figures come from published annual salaries in pounds. Many employers in our sample work in technology. Adverts cannot tell us how many hours people worked, what they were paid, whether AI caused job losses, or whether employees gained shares.
Compare the global AI operating-model report and all research.
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Cite as: Marketing Manager Jobs. How is AI changing UK marketing jobs and pay?. https://marketingmanagerjobs.com/research/uk/