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Marketing Skills Demand Tracker

By Duncan Trevithick · [email protected] · marketingmanagerjobs.com

Live analysis of skills and tools mentioned in active marketing manager-level job listings. Updated continuously from employer ATS feeds.

Based on 2612 active listings from the marketing job market. Last updated July 28, 2026.

B2B is the most requested skill, mentioned in 29% of active marketing job listings.

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All skills and tools — ranked by demand

Skill / Tool / DisciplineJobs
B2B764
SEO513
Product Marketing490
Go-to-Market462
Demand Gen434
Paid Media341
Marketing Automation336
Performance Marketing329
Google Analytics322
HubSpot304
Salesforce302
Growth Marketing248
Lead Generation238
Google Ads231
Email Marketing224
A/B Testing198
Content Marketing194
Copywriting192
Content Strategy187
Field Marketing155
Lifecycle Marketing153
ABM150
Brand Management139
Canva130
Social Media122
Meta Ads114
Data Analysis105
Influencer Marketing100
Partner Marketing98
Marketo96
Paid Acquisition84
SQL79
Figma74
Event Marketing73
SEMrush69
Looker68
Mailchimp63
Tableau62
WordPress57
LinkedIn Ads55

Based on 2612 active listings.

Skills and disciplines (excluding named tools)

Skill / DisciplineJobs
B2B764
SEO513
Product Marketing490
Go-to-Market462
Demand Gen434
Paid Media341
Marketing Automation336
Performance Marketing329
Growth Marketing248
Lead Generation238
Email Marketing224
A/B Testing198
Content Marketing194
Copywriting192
Content Strategy187
Field Marketing155
Lifecycle Marketing153
ABM150
Brand Management139
Social Media122
Data Analysis105
Influencer Marketing100
Partner Marketing98
Paid Acquisition84
SQL79
Event Marketing73
SaaS51
Affiliate Marketing49
B2C28

Based on 2612 active listings.

Tools and platforms

See Marketing Tools in Job Listings for the full tools report.

Tool / PlatformJobs
Google Analytics322
HubSpot304
Salesforce302
Google Ads231
Canva130
Meta Ads114
Marketo96
Figma74
SEMrush69
Looker68
Mailchimp63
Tableau62
WordPress57
LinkedIn Ads55
Ahrefs52
Klaviyo48
Pardot48
TikTok Ads45
Braze35
6sense33
Power BI25

Based on 2612 active listings.

What the data shows

Across 2612 active listings, 29 distinct skills and disciplines appear at least once. B2B leads at 29% of listings, followed by SEO (20%). These rankings reflect which disciplines are most represented in active hiring, not necessarily which skills are most valued once hired.

SQL appears in 3% of listings — a meaningful signal that data literacy is increasingly expected of senior marketing managers, particularly in growth, lifecycle, and operations roles. Candidates who can query their own data without relying on an analyst have a demonstrable edge in manager-level interviews.

On the tools side, Google Analytics leads at 12% of listings. No single tool dominates — the spread across 21 tracked platforms suggests employers value channel strategy over specific-tool proficiency at manager level. See the Marketing Tools in Job Listings report for the full breakdown by platform category.

For AI-specific language and tool mentions in marketing job descriptions, see the AI in Marketing Jobs Tracker.

Trend over time

Month by month, tracked since May 26.

25% 50% 75% 2026-05: 169 of 662 listings ask for B2B (25.5%) 26% 2026-06: 425 of 1453 listings ask for B2B (29.2%) 29% May 26 Jun 26

% of active listings that ask for B2B, end-of-month snapshot. Hover bars for sample size.

The share of listings that ask for B2B has held roughly steady since May 26 (26% then, 29% now), within the sampling variation expected for a dataset of this size. Tracked across 2 monthly snapshots.

Related research

State of Marketing Manager Hiring (annual report) AI in Marketing Jobs Marketing Career Paths Salary Transparency Remote Marketing Jobs Index Companies Hiring Tools in Job Listings Manager Readiness Tracker What Marketing Employers Ask

Methodology

This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.

We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.

Skills, tools, and disciplines are identified by matching job description text against a curated dictionary of marketing skill terms and tool names. Each job is counted once per matched skill. Percentages show the share of active listings that mention each skill at least once.

The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.

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