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Marketing Skills Demand Tracker

By Duncan Trevithick · [email protected] · marketingmanagerjobs.com

Live analysis of skills and tools mentioned in active marketing manager-level job listings. Updated continuously from employer ATS feeds.

Based on 3727 active listings from the marketing job market. Last updated October 26, 2026.

B2B is the most requested skill, mentioned in 31% of active marketing job listings.

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All skills and tools — ranked by demand

Skill / Tool / DisciplineJobs
B2B1144
Product Marketing774
SEO758
Go-to-Market756
Demand Gen647
Marketing Automation542
Paid Media461
Google Analytics445
Performance Marketing428
Salesforce422
HubSpot418
Lead Generation411
Email Marketing377
Growth Marketing373
Google Ads319
Content Marketing284
Content Strategy278
ABM244
Field Marketing243
Lifecycle Marketing241
Brand Management233
A/B Testing232
Copywriting213
Canva207
Partner Marketing176
Meta Ads174
Social Media172
Marketo152
Influencer Marketing135
Data Analysis134
Paid Acquisition111
Event Marketing108
Tableau91
Figma87
WordPress86
Looker81
SEMrush75
Klaviyo74
SQL68
Pardot67

Based on 3727 active listings.

Skills and disciplines (excluding named tools)

Skill / DisciplineJobs
B2B1144
Product Marketing774
SEO758
Go-to-Market756
Demand Gen647
Marketing Automation542
Paid Media461
Performance Marketing428
Lead Generation411
Email Marketing377
Growth Marketing373
Content Marketing284
Content Strategy278
ABM244
Field Marketing243
Lifecycle Marketing241
Brand Management233
A/B Testing232
Copywriting213
Partner Marketing176
Social Media172
Influencer Marketing135
Data Analysis134
Paid Acquisition111
Event Marketing108
SQL68
Affiliate Marketing65
SaaS58
B2C55

Based on 3727 active listings.

Tools and platforms

See Marketing Tools in Job Listings for the full tools report.

Tool / PlatformJobs
Google Analytics445
Salesforce422
HubSpot418
Google Ads319
Canva207
Meta Ads174
Marketo152
Tableau91
Figma87
WordPress86
Looker81
SEMrush75
Klaviyo74
Pardot67
LinkedIn Ads63
Ahrefs60
Braze54
Mailchimp52
TikTok Ads52
Power BI50
6sense40

Based on 3727 active listings.

What the data shows

Across 3727 active listings, 29 distinct skills and disciplines appear at least once. B2B leads at 31% of listings, followed by Product Marketing (21%). These rankings reflect which disciplines are most represented in active hiring, not necessarily which skills are most valued once hired.

SQL appears in 2% of listings — a meaningful signal that data literacy is increasingly expected of senior marketing managers, particularly in growth, lifecycle, and operations roles. Candidates who can query their own data without relying on an analyst have a demonstrable edge in manager-level interviews.

On the tools side, Google Analytics leads at 12% of listings. No single tool dominates — the spread across 21 tracked platforms suggests employers value channel strategy over specific-tool proficiency at manager level. See the Marketing Tools in Job Listings report for the full breakdown by platform category.

For AI-specific language and tool mentions in marketing job descriptions, see the AI in Marketing Jobs Tracker.

Trend over time

Month by month, tracked since May 26.

25% 50% 75% 2026-05: 169 of 662 listings ask for B2B (25.5%) 26% 2026-06: 425 of 1453 listings ask for B2B (29.2%) 29% 2026-10: 1154 of 3814 listings ask for B2B (30.3%) 30% May 26 Jun 26 Oct 26

% of active listings that ask for B2B, end-of-month snapshot. Hover bars for sample size.

The share of listings that ask for B2B has held roughly steady since May 26 (26% then, 30% now), within the sampling variation expected for a dataset of this size. Tracked across 3 monthly snapshots.

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State of Marketing Manager Hiring (annual report) AI in Marketing Jobs How Employers Assess AI Skills UK AI, work and pay research AI Marketing Operating Model Marketing Career Paths Salary Transparency Remote Marketing Jobs Index Companies Hiring Tools in Job Listings Manager Readiness Tracker What Marketing Employers Ask

Methodology

This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.

We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.

Skills, tools, and disciplines are identified by matching job description text against a curated dictionary of marketing skill terms and tool names. Each job is counted once per matched skill. Percentages show the share of active listings that mention each skill at least once.

The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.

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